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1.0 Introduction
Why do we need a brand?
2.0 Our Story
Our vision: what we want
Our mission: what we do
Our values: how we speak and behave
Our brand story
3.0 The new CCF visual toolkit
Logo: CCF crest
Logo: master logo
Logo: colour breakdown
Logo: clearance
Logo: mono positive
Logo: colour negative
Logo: mono negative
Logo: co-branding / partnerships
Colour
Typography
Photography
Graphic devices: the CCF apex
Graphic devices: the CCF patterns
4.0 How it all works together
Applications: print
Applications: digital
Logo: colour negative
