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  • 1.0 Introduction
    • Why do we need a brand?
  • 2.0 Our Story
    • Our vision: what we want
    • Our mission: what we do
    • Our values: how we speak and behave
    • Our brand story
  • 3.0 The new CCF visual toolkit
    • Logo: CCF crest
    • Logo: master logo
    • Logo: colour breakdown
    • Logo: clearance
    • Logo: mono positive
    • Logo: colour negative
    • Logo: mono negative
    • Logo: co-branding / partnerships
    • Colour
    • Typography
    • Photography
    • Graphic devices: the CCF apex
    • Graphic devices: the CCF patterns
  • 4.0 How it all works together
    • Applications: print
    • Applications: digital

Graphic devices: the CCF apex

The wordmark contains three very distinct angular ‘slices’ that form the CCF ‘Apex’. 

This device can be used in an array of brand colours, to add dynamism to CCF creative outputs. 

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