login
register
1.0 Introduction
Why do we need a brand?
2.0 Our Story
Our vision: what we want
Our mission: what we do
Our values: how we speak and behave
Our brand story
3.0 The new CCF visual toolkit
Logo: CCF crest
Logo: master logo
Logo: colour breakdown
Logo: clearance
Logo: mono positive
Logo: colour negative
Logo: mono negative
Logo: co-branding / partnerships
Colour
Typography
Photography
Graphic devices: the CCF apex
Graphic devices: the CCF patterns
4.0 How it all works together
Applications: print
Applications: digital
Primary Palette
Dark Blue
Hex
#0C2340
CMYK
C100 M76 Y12 K70
RGB
R12 G35 B64
Pantone
289
Red
Hex
#EF3340
CMYK
C00 M86 Y63 K00
RGB
R239 G51 B64
Pantone
032
Purple
Hex
#523178
CMYK
C87 M99 Y0 K8
RGB
R82 G49 B120
Pantone
7680
Yellow
Hex
#FDDA24
CMYK
C00 M6 Y87 K00
RGB
R253 G218 B36
Pantone
115
Light Blue
Hex
#00A3E0
CMYK
C86 M8 Y00 K00
RGB
R00 G163 B224
Pantone
299
Secondary Palette
Dark Green
Hex
#22372B
CMYK
C82 M36 Y83 K90
RGB
R34 G55 B43
Pantone
5605
Grey
Hex
#7B6469
CMYK
C21 M40 Y18 K56
RGB
R123 G100 B105
Pantone
437
Mid Green
Hex
#3E4827
CMYK
C54 M24 Y86 K73
RGB
R62 G72 B39
Pantone
5743
Light Green
Hex
#899064
CMYK
C29 M10 Y52 K32
RGB
R137 G144 B100
Pantone
5773
Black
Hex
#000000
CMYK
C00 M00 Y00 K100
RGB
R00 G00 B00
Pantone
Black