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1.0 Introduction
Why do we need a brand?
2.0 Our Story
Our vision: what we want
Our mission: what we do
Our values: how we speak and behave
Our brand story
3.0 The new CCF visual toolkit
Logo: CCF crest
Logo: master logo
Logo: colour breakdown
Logo: clearance
Logo: mono positive
Logo: colour negative
Logo: mono negative
Logo: co-branding / partnerships
Colour
Typography
Photography
Graphic devices: the CCF apex
Graphic devices: the CCF patterns
4.0 How it all works together
Applications: print
Applications: digital
Logo: colour breakdown
This is how the icon and wordmark have been constructed to form the CCF logo.
Grey
Hex
#0C2340
CMYK
C100 M76 Y12 K70
RGB
R12 G35 B64
Pantone
289 C
Red
Hex
#DA291C
CMYK
C0 M95 Y100 K0
RGB
R218 G41 B28
Pantone
485 C
Blue
Hex
#7DA1C4
CMYK
C56 M21 Y2 K8
RGB
R125 G161 B196
Pantone
645 C
Yellow
Hex
#FDD757
CMYK
C0 M8 Y70 K0
RGB
R253 G215 B87
Pantone
121 C